Introduction

In a world filled with marketing noise, it’s more important than ever to make your designs stand out. But how?

At Rocket, we make a habit of standing out from the crowd. And we’ve a few simple rules to help us.

The key is to create designs that are both bold and powerful, yet thoughtful and emotional. Designs that engage with people on a personal level are the ones that will make the biggest impact.

Keep reading to learn 3 ways to make your marketing designs stand out from the rest!

Embrace simplicity

This can be a challenge, but it’s worth it. Think about what you want your design to convey, and then find the simplest way to say it. It’s not always easy, but simplicity is always more effective than complexity.

Be original

There are a lot of generic designs out there, so it’s important to find a way to stand out. Some say there are no new ideas, but challenging the context your design will be used in is where originality comes from.

Use unexpected colours or images. Play with design elements in unexpected ways. Be creative, by getting to know your subject intimately, then pushing out from what the audience would expect, while always staying truthful to what the brand, the product or service represents.

Modernism as a creative movement exemplifies this approach perfectly. By taking the familiar, and making it odd and ‘off’, the audience are forced to re-examine their beliefs and see anew.

Be Bold

Finally, don’t be afraid to be bold. In a world full of chatter, it can be tempting to play it safe. But if you really want your designs to stand out, you need to be willing to take risks. Don’t be afraid to use unusual fonts, or play with language, or to experiment with different layouts. And most importantly, don’t be afraid to be yourself. Be authentic and true to the brand, and people will respond.

By following these tips, you can create powerful and impactful designs that will help you connect with your target audience on a deeper level.