CASE STUDY

For this event, we work with our US partner to ensure we can comply with strict union regulations.

This has always posed a significant challenge; unionised workplaces are restrictive and expensive and these two issues can be harmful to successful delivery.

Our success is to always build relations with trusted local firms to ensure we can deliver with local knowledge. This provides our clients with the comfort that we will not face any labour or regulatory issues and we can perform when some contractors may meet roadblocks. 

We produce a multi-media pavilion to allow our clients customers, game industry professionals, to showcase their products and designs efficiently and effectively.

Our design mixes modern, sleek materials, colours and finishes complimented with LED lighting with a plethora of screens and AV equipment for presentations.

Our relationship with our clients customers begins months in advance.

Our team administer on behalf of our clients the presence of their customers at the event; we manage the logistics of shipping their materials to San Francisco and provide bespoke design options for these customers to ensure they can get the best from their presence on the pavilion. 

We have worked for SDI on this project since 2015, and in that time we have witnessed the challenges for our client to continue to be relevant in the market.

Scotland and the firms exhibiting are on a smaller scale than those from the US and China.

Our brief is to punch above our weight and to make sure that the reputation Scotland has for leading in the games industry, with famous examples such as Rockstar, is demonstrated at this huge and important event.

We work with the standard design ‘Scotland is Now’ but have innovated to make it stand out from the crowd. Simple, large banners give our pavilion presence and project the brand beyond the footprint of the structure. We make a lot of use of the colour palette to create a vibrant design which complements the context of the event.