CASE STUDY

Frecciarossa, Italy's celebrated high-speed train service, aimed to make a significant impact at the World Travel Market 2023. Their goal was to develop an immersive and memorable exhibition stand that epitomized the luxury and elegance of Italian travel.

The World Travel Market presents a unique challenge due to its competitive and bustling environment. Frecciarossa needed a stand that not only stood out but also authentically represented their brand values: speed, comfort, and Italian sophistication.

We were approached by their exhibition team to manufacture and install a design concept they had developed. A sleek and attractive design, we were excited to secure the opportunity to apply our skills to recreate the visual as a high quality, inviting and engaging stand.

Material Selection and Construction

We opted for custom timber construction, achieving a sleek and seamless finish. The high-gloss surfaces enhanced the stand’s luxury feel and utilised their reflective qualities for lighting effects. Stylish furniture added to the ambiance of comfort and excellence.

Attention to Detail

Every aspect of the construction was meticulously executed. Surfaces were finely primed and painted for a flawless finish, and every angle was precisely cut. During transportation and installation, each element was carefully handled to maintain its pristine condition.

Modular Construction 

We employed modular components for flexibility, sustainability, and visual appeal. This approach ensures that each part can be reused or reconfigured for future events, emphasising our commitment to sustainability.

Outcome

The Frecciarossa stand at World Travel Market 2023 was a testament to our ability to transform a designer's vision into reality. The stand was not just a display but a narrative of the brand’s ethos, successfully conveying the essence of Frecciarossa’s service.

Our work on this design at the World Travel Market 2023 showcases our commitment to creating bespoke, high-quality exhibition stands that effectively communicate a brand's story and values. We eagerly anticipate collaborating on more projects that challenge and inspire our team.