ICE GAMING 2024

Introduction

ICE Gaming, is a huge trade exhibition and conference that serves the global gaming industry, including sectors like betting, casino, lottery, mobile gaming, online, and social gaming. It is one of the most comprehensive and influential gatherings in the gaming industry. 

We worked with two brand new clients at the 2024 event and created two very different but equally attractive and impactful pavilions.

Rocket Exhibitions & Events, a premier exhibition stand design and construction firm, recently took on projects for two exciting new clients: POPOK, an innovative tech start-up, and Exactly, a financial services company.

Exactly is a financial platform offering a suite of payment solutions tailored for businesses of various sizes. Their offerings include a payment gateway, global payment processing, merchant accounts, open banking, recurring and one-click payments, mass payments, and payment links. They focus on security, flexibility, and efficiency to help businesses manage their finances, process payments globally in multiple currencies, and optimise their payment processes. Exactly's services are designed to support businesses in boosting sales, growing revenues, and managing finances effectively through advanced payment technologies and customised pricing options. 

Exactly approached us with a vision for their exhibition. The brand's objective was to showcase their services in an innovative manner, with space to meet and demonstrate their products while providing a warm, luxurious welcome that demonstrated the brand values of customer care. 

Design and Construction

We collaborated closely with Exactly to conceptualise a stand that would not only display their products but also create an immersive brand experience. The final design featured:

  • Welcome Reception: A sophisticated entrance that set the tone for the brand's luxury ethos, inviting attendees to explore the stand.

  • Café seating: Placed around the stand, we provided a mix of poser tables and chairs for quick discussions, and café seating for longer meetings.

  • Feature Baths as Drinks Coolers: And to create a stir, we installed two roll top baths on the stand, filled with ice, as drinks coolers for refreshments. A fabulous conversation starter!

The construction phase involved meticulous planning and execution, ensuring every detail aligned with Exactly's brand specifications and the stand's innovative features were implemented flawlessly.

Our production and studio’s teams met regularly with the client as we developed the branding, layout, and impact of the stand.  

For this design, the branding was black and purple, usually very dark colours. However, to bring them to life, we used LED lighting to create both back and edge lit features on the stand, to pick out the logo and accentuate the colours. Along with lightboxes, this made the branding and visual imagery bright and appealing.

POPOK, on the other hand, was a brand amongst many from the parent company SoftConstruct.

SoftConstruct is a technology company focused on innovation, specialising in creating technological solutions across various industries. It houses over many brands and products, including BetConstruct, FeedConstruct, Ucraft, Fastex, FastShift, Hoory, PandaMR, and VBET, each offering unique digital solutions ranging from software for gaming and sports betting, real-time sports data, website building, Web 3.0 ecosystems, secure online payments, AI-powered customer communication, metaverse platforms for businesses, to international sports betting and gaming operations.

POPOK Gaming is an iGaming content developer specialising in creating premium quality casino games. With a focus on eye-popping design, dynamic animations, and unique features, POPOK Gaming aims to provide the best entertainment for both partners and players. They emphasise audience engagement through rich jackpots and non-stop gameplay, enhancing player appeal and operator profitability globally. Their portfolio includes slots, live casino, and instant games, all designed for maximum entertainment and user experience.

POPOK sought to enhance their existing industry presence. The brand was looking for a stand that reflected their dynamic and forward-thinking identity, with a focus on interactivity and engagement.

Design Enhancement and Manufacturing

Leveraging their existing design, our design and production teams worked closely with the client to bring their strong visuals to life, while proposing several enhancements to elevate POPOK's stand that we knew from experience would offer better solutions in the venue, Excel. The design incorporated:

  • Vibrant and High Specification Stand: An attention-grabbing design that mirrored POPOK's energetic brand personality, featuring bold orange and black with dynamic lighting.

  • Bar and Meeting Space: A central bar and dedicated meeting areas provided functional spaces for networking, product demonstrations, and client meetings. 

  • Interactive AV: Advanced audio-visual components were integrated throughout the stand, facilitating interactive product displays and presentations, thus engaging visitors, and creating memorable experiences.

The stand was a showcase for the client’s products, featuring various gaming and slot machine displays. The central bar area provided a space for networking and conversation, while multiple screens displayed vibrant images and interactive content to engage attendees.

The design of the stand was modern, high spec and inviting, with clear signage overhead ensuring the brand is visible from a distance within the exhibition hall. Our production team worked hard to create a perfect finish befitting the luxury look and feel, executed with precision, ensuring that the vibrant design elements and high-quality finishes were delivered to specification, creating a stand that stood out on the exhibition floor. As well as custom manufactured structures, we custom-made furniture for the stand alongside a custom-made “Poki’ mascot.

“We received fantastic support and partnership from Rocket Exhibitions during ICE London 2024. The dedication has been truly outstanding.”

Yeva Sargsyan
International Events Coordinator
Soft Construct